2010 Editorial Calendar
CRM Magazine
|
Feature Articles
Due By |
Sponsors/Ad Artwork Due |
Publication Date |
Topic |
| Feb. 22, 2010 |
February 26, 2010 |
April 1, 2010 |
Social Media |
| June 30 , 2010 |
July 9 , 2010 |
August 9 , 2010 |
Industry Communities |
| October 29, 2010 |
November 5, 2010 |
December 6 , 2010 |
Customer Engagement |
Issue #1: Social Media
Publication Date: April 1, 2010
Specific topics of interest for this issue are:
- Ways that companies or brands are leveraging social media tools for listening and engaging with companies
- Social media as customer engagement tool – e.g., how are companies measuring and monitoring customer engagement, gathering insights and/or building brand loyalty
- Case studies about social CRM strategy development – e.g., what are specific companies doing to develop and launch social media strategy
- Rules of engagement for participating in online conversations with consumers
Issue #2: Industry Communities
Publication Date: August 9, 2010
Specific topics for this issue are:
- Major issues or trends within SOCAP’s key Industry Communities in Food & Beverage, Travel & Hospitality, Retail & Consumer Goods, Automotive, Pharmaceutical & Medical Devices and Household & Personal Care.
- Best practices or benchmarking research within one or more industry verticals.
- Case studies or profiles about what specific companies are doing in customer care within one or more of the Industry Communities.
Issue #3: Customer Engagement
Publication Date: December 6, 2010
Specific topics for this issue are:
- New and different ways companies or brands are engaging with consumers
- The most effective methods of customer engagement
- The future of customer engagement
- Case studies about companies using innovative methods of customer engagement
