SOCAP International and the The Center for Client Retention/ENTREVISTA (TCFCR) are proud to partner in the distribution of TCFCR’s groundbreaking new study, “The Social Media Benchmarking Composite Report”.  For this study, 22 companies and 27,000 consumers provided feedback and data on how they use social media, what they expect from it, and what impressions consumers derive from companies’ social media efforts.  The study found 55% of consumers felt positively when companies responded to a social media posting, with only 5% reacting negatively and 40% remaining neutral. "This is a significant finding for the 22 companies and reinforces the value of monitoring social media sites," adds Richard Shapiro, CEO, TCFCR. "However, it's critical for companies to be aware of the fine line between using social media to connect with customers versus being in a constant selling mode." To purchase your copy of the TCFCR study:

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